On a copywriting board I frequent, someone expressed
bafflement that several respected marketers criticized the
tone of a sales page he wrote. “Why did they apologize to
their subscribers while linking to my pitch? This approach
sells,” he said.Hype was the problem. If you use the following tactics,
many educated shoppers cringe and go elsewhere:Overblown claims. “If […]
A seasoned networker knows the real meaning of networking –
being organized, efficient, effective, and, of course, work
the event to its fullest. Attending networking groups after
so many years can tire and drain anyone’s excitement.
Especially since these situations are not social events. It
is easy to have one foot in the event and the other some
place […]
There are five types of people that browse the web:
(1) Specific Information Seekers
(2) Current Information Seekers
(3) Bargain Hunters
(4) Entertainment Seekers, and
(5) Specific Buyers.When you identify the type of people you want to come to
your website, or the type of people coming now (for those
who already have a site), as well as what gets them there,
what […]
Success is a journey and along the way we need to correct
our course by unlearning the behavior that derails us and
invite in a new behavior to continue our success. If you
feel you want to change your success, take a measure of your
current key behaviors.~~~~~~~~~~~~~~~~~~~~~~~~~
Listening
~~~~~~~~~~~~~~~~~~~~~~~~~Listening is not a passive activity. It is unfair to the
person who […]
A PR product or service launching is a perfect way to build
momentum slowly. It handles the first and most important
hurdle to overcome in building a brand — credibility.Step 1: Be a leak-er. The media adores describing events
that are “going” to occur. Use it and use it to its longest
capacity. […]
The strongest and longest lasting brands branch off of an
existing category. Branching takes patience and time.
There are two speeds for launching a brand, each one with
its own pros and cons.Speed A, like a hot air balloon, takes a long time to
prepare before the actual launch. PR, media marketing,
favors A. Longevity success favors […]
Freewriting is a release from the prison of rules. It
allows the fastest and deepest improvements to a writer’s
creative process. Freewriting shows writers how to overcome
past resistance challenges. Either in writing, control, or
other fears. It returns the power of free thought. It also
renews the energy flow with the universal laws of
attraction.Let […]
You have just completed a draft of an article. It seems
flat, even to you. It needs some spunk. Needs to be more
alive. Possibly you’re at a loss on how to spruce it up so
that it creates an emotional connection with the readers.A flat fiction character is easier to fix with emotional
language than […]
The number one requirement, whether you are a business owner
or an employee, is to be able to say what you do, and say it
with influencing results. Through testing, I have seen,
experienced, and received feedback that an elevator speech
no longer works. My test results show that elevator
speeches are too slow and too boring. […]
A few weeks ago I went to see a psychiatrist.We talked about how I was feeling. I really wanted to hit him in the face when he asked that. I didn´t do that. I regret that now. No, I replied politely and asked him if he thought I came there because he is such a […]
