Of course you’re familiar with using *headlines* to call attention to Web copy, brochures, articles, or documents. But *subheads* can be just as effective in bringing out key points for your readers. And they also help make any document easier to read, because they break up long blocks of text into easy-to-digest bits. (Hence my […]
In the world of marketing communications, your first impression — your headline — can lead to either marketing success … or failure.
It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey […]
Whether you’re selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades … to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a […]
If you’re looking for low-cost ways to promote your business (and aren’t we all?), I hope you’ve considered publishing an e-mail newsletter, or “e-zine.” Here are six darn good reasons why you shouldn’t wait any longer:
An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis.
Unless you […]
A few years ago, when I first started seeing HTML e-zines in my inbox, I admit I was jealous. They were attractive, attention getting, snazzy. They made my text e-zines look boring.
But my mind fought the idea of upgrading my own. “My readers appreciate my e-zine for its content,” I told myself. “They don’t need […]
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant’s answer: “It depends.”
First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear.
If you want to […]
While there are many effective ways to promote your e-zine and gain subscribers, the one I’ve had the MOST success with is to write and submit articles for use in OTHER people’s e-zines.
“But wait a minute,” you say. “Aren’t I supposed to be creating great articles for MY e-zine?”
Yes, you are! AND after your article […]
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I’m sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.
An easy way to follow-up powerfully and automatically […]
Need a fresh idea for your e-zine content? Do an interview!
One of the many benefits of being an e-zine publisher is that you’ll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers.
But don’t assume […]
Have you been publishing an e-mail newsletter for at least six months but still aren’t seeing real results (read: revenue) from it? Don’t fret — you may just need a tune up. Here are five ways to kick your e-zine income into gear this year:
TOOT YOUR OWN HORN MORE
The adage goes, “If you don’t blow […]
