Archive for December, 2002



Are Your E-Mails Bouncing? Hard Bounces, Soft Bounces, and Everything in Between

Are you doing “the bounce”?
No, it’s not a new hip-hop dance.
A bounce, or bounce-back, is an e-mail that is returned to you because it cannot be delivered for some reason. You’ve probably gotten bounces on your own personal e-mail program, when you send an e-mail and then receive a response saying it was undeliverable.
These get […]

21 Questions to Ask Any List Service Before You Sign on With Them

If you publish an e-mail newsletter, or “e-zine,” you’ll need to sign on with a list service (or “listserve”) to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that’s right for you.
Do they use MULTI-PART MIME technology?
You’ll need this if you […]

Who Is Your E-zine Really FROM?

One morning this past fall, I was going through my e-mail inbox, relentlessly deleting junk mail. As you’re likely well aware, many spam messages are made to look like they’re from a real person.
One name briefly caught my eye: “Jeff Bezos.” But because I was in furious deletion mode, I didn’t recognize it. Also, it […]


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